LAST UPDATED AND EFFECTIVE DATE: July 5, 2009.

We at Panera Bread know that privacy is a major concern of visitors to this web site (www.panerabread.com, www.panera.com). This policy describes the personal information we collect on our Site, how we use it, and when we share it with third parties. This policy applies only to personal information collected via this Site, and does not apply to personal information collected offline (such as information you may provide over the phone, via fax, or when visiting a PANERA BREAD bakery-cafe or any other website).

By using this Site, you agree to this Privacy Policy and to the Terms and Conditions governing its use. If you have questions, comments or concerns about our Privacy Policy, please contact us at webmaster@panerabread.com.

Please note that the headings contained in this Privacy Policy are inserted for convenience of reference only and shall not in any way define or affect the meaning, construction, or scope of any of the provisions contained in this Privacy Policy.

Our Business Structure

You know us as Panera or Panera Bread. Our operating company is Panera, LLC, which is wholly owned by Panera Bread Company, a Nasdaq listed company (Nasdaq: PNRA). Throughout this policy and this Site we will make reference to Panera Bread or the Company, which shall refer to Panera Bread Company, Panera, LLC and/or one or more of their affiliated companies, as the case may be.

The PANERA BREAD name, design, logos and related marks are trademarks or registered trademarks of the Company. PANERA BREAD bakery-cafes are owned and operated either by the Company or by independent franchisees. The Company licenses independent franchisees to provide PANERA BREAD products and services to the public. We may allow PANERA BREAD franchisees to operate web sites separately from this Site if they choose to do so. We also allow PANERA BREAD franchisees to post on this Site certain information identified as posted by a franchisee. This Privacy Policy applies only to this Site, not to the separate web sites of PANERA BREAD, or PANERA BREAD franchisees. Panera Bread assumes no responsibility for the privacy practices of our franchisees in their handling of your personal information they collect from you online or offline, whether through this Site or otherwise. If you have questions or concerns about the web site of a PANERA BREAD franchisee, or any information posted on this Site by any franchisee, please contact that franchisee directly. If you need assistance reaching a franchisee, please contact us at webmaster@panerabread.com or see the For More Information section below.

Information We Collect and How We Use It

You do not have to provide any personal information to us in order to use our Site. You control how much or how little personal information you submit to us. You can send us your personal information in a variety of ways. If you communicate with us by email or through an online form on this Site, we will collect your name, email address, and the additional information that you provide. Online forms permit you to, among other things, subscribe to Panera Bread e-newsletters, provide us feedback, and ask questions. Participating in some online services may require you to register. For example, we ask you to register before accessing our webcasts concerning quarterly earnings. We use the information you provide in the following ways:

  • To provide you with or otherwise respond to your requests for information and/or services, such as your request to receive Panera Bread e-newsletters, to identify a Panera Bread bakery-cafe near your home or to let you know if you qualify for an Operation Donation program.
  • To enhance our customers' experiences in our bakery-cafes and on our Site.
  • To learn more about potential investors in our company, and to allow you to ask questions and receive responses during our webcasts for investors.
  • To measure the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs. This analysis may include combining personal data drawn from online and offline sources.

We use third party suppliers and service providers to facilitate our Site and may make personal information available to them to the extent necessary for them to host our Site or to provide other services to Panera Bread. Whenever we do this, we require that our third party suppliers and service providers agree to maintain the confidentiality of the personal information we provide to them.

We do not sell or rent to third parties any of the personal information that consumers and investors provide to us online, but we may share your information with our affiliates, our PANERA BREAD franchisees, and/or lenders to and/or investors in our company. Primarily, we share information with these third parties only to respond to your specific request or to obtain their advice on how to improve our business. We do not authorize third parties unaffiliated with Panera Bread to make independent use of your information for their own purposes, such as for direct marketing.

Gift Cards

We use a third party service provider to make gift card services available to you. The information that you submit while placing a gift card order ("Gift Card Information"), including your name, address, email address, phone number and credit card information, is collected by our third party gift card service provider. Panera Bread does not collect or store your Gift Card Information and will not share this information with other third parties. We require our gift card service provider to maintain the confidentiality of the Gift Card Information that you submit and to use the Gift Card Information only for purposes related to fulfilling and tracking your order, providing you with related customer service and for reporting purposes. Please review the privacy policy on the gift card service site for specific information. We also require our gift card service provider to maintain your Gift Card Information on a secure server and to use at least industry standard encryption technology and security procedures for all payment processing. Please also see the Links to Other Sites section below.

Franchise Inquiries

Information and forms available on the Franchise Information section of this Site is applicable only to prospective franchisees in the United States. If you would like to inquire about becoming a franchisee outside of the United States, please contact our Franchise Development department.

All information submitted to Panera Bread on our franchise inquiry form is used only to assist in the screening of potential franchisees and will be kept confidential.

On the franchise inquiry form, we will collect your name, address, email address, other contact information, and certain financial information and qualifications information that you must enter on the form. By submitting this information, you agree that Panera Bread may retain and use the information to respond to your inquiry and to help us improve our franchise marketing efforts. Information on your online form will become part of any application for a PANERA BREAD franchise that you might later submit. We may disclose your personal information to our business units, agents, affiliates and to other third parties as part of our consideration of any subsequent franchise application. We do not authorize unaffiliated third parties to use your personal information for any purpose other than consideration of your application.

Contests

On occasion, Panera Bread may conduct contests with the opportunity to win prizes. Each contest has its own terms and conditions ("Official Contest Rules"). As part of entering a contest on-line through this Site, certain personally identifiable information (such as name, address, phone number, etc.) may be required. This information will be used as described in the applicable Official Contest Rules.

Discount Coupons

This Site may allow you to obtain a digital version of a Panera Bread Discount Coupon(s), which can be printed from this Site and redeemed at any participating Panera Bread location in the United States during the dates specified on the particular coupon. To obtain the coupon(s), you must submit your zip code or bakery-cafe location via an online form. This information will only be used to track the number of coupons being downloaded by zip code or bakery-cafe in order to allow Panera Bread bakery-cafes to adequately plan for coupon redemption. Any limit to the number of coupons you can obtain from this Site will be identified on this Site, however applicable terms and conditions appear on the coupon itself.

Job Application Information

We do not collect employment application information through this Site at this time. We do, however, use third party suppliers to collect résumés and other application data online and encourage you to review their privacy policies. (See Links to Other Sites provisions below). You may fax your résumé to us at (314) 633-7200. We protect the confidentiality of such information received by fax, however, this online Privacy Policy does not apply to such faxes because they are received offline. Please note that the third party suppliers' sites may also allow you to submit your resume and/or otherwise apply for jobs at franchisee locations. Panera Bread is not responsible for the hiring or employment practices of its franchisees. As described in the Our Business Structure section above, Panera Bread assumes no responsibility for the privacy practices of our franchisees in their handling of your personal information they collect from you online or offline. If you have questions or concerns about a Panera Bread franchisee, please contact that franchisee directly. If you need assistance reaching a franchisee, please contact us at webmaster@panerabread.com or see the For More Information section below.

Press Information

If you are a member of the press, Panera Bread will collect your name and contact information in order to respond to your inquiry submitted on our Press Room web page. We may store your personal information and inquiries for future reference.
Scheduling of Events at Panera Bread bakery-cafes

This Site may allow you to schedule certain events and certain Panera Bread bakery-cafes. Please note that this feature is a test, and only limited number of bakery-cafes in a limited number of markets are participating in this test. Panera Bread will use the information you submit with your request to schedule the requested event, if possible, to send emails confirming the event, and to create any described supporting materials

Site Usage Information

Like most web sites, this Site gathers traffic patterns, site usage information and other aggregated data in order to evaluate our visitors' preferences and the effectiveness of our Site. This aggregate usage data does not identify you individually. We may share anonymous, aggregated statistics about visitors to our Site with others outside our Company, or we may allow third-parties to collect aggregate data through our Site. Our Site does not use web beacons.

This Site may use cookies to enhance the browsing and usage experience on our Site. "Cookies" are small files or records that are placed on your computer's hard drive (by us or a third party provider of ours) to collect information about your activities on our Site. The information captured about your activities on our Site will make it possible for us (i) to speed navigation and provide you with custom tailored content; (ii) to remember information you gave to us so you don't have to re-enter it each time you visit the Site; (iii) to monitor the effectiveness of certain of our marketing email campaigns; (iv) to monitor total number of visitors, pages viewed, and banners served on our Site, and (v) enforce limitations on downloads described for on-line coupons and other similar offers. If you refuse cookies, your experience on our Site may be affected — for example you may not be able to utilize all of the functions on this Site.

Protecting Our Community

The law requires that we may be required to share your personal information and non-personal information pursuant to judicial or governmental subpoenas, warrants or other like orders. If we are required to do so, we will, of course, obey the law. In addition, notwithstanding any term to the contrary in this Privacy Policy, we reserve the right to use and disclose your personal and non-personal information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of this Site's Terms and Conditions statement, and/or as required by law.

Children's Privacy

Panera Bread recognizes the importance of protecting the privacy of children. We do not knowingly collect any personally identifiable information from children under the age of thirteen years. This Site is directed to adults at least eighteen years old, and when a user discloses personal information on this Site, the user is representing to us that he or she is an adult. If a child has provided this Site with personally identifiable information, we ask that a parent or guardian e-mail us at webmaster@panerabread.com, and we will promptly delete the child's information from our records.

Security of Your Personal Information

Panera Bread operates secure data networks protected by industry standard firewall and password protected systems, and maintains physical, electronic and procedural safeguards to guard the integrity and privacy of these servers and of your Personal Information. Although we can't guarantee that there will never be a security problem, we and our agents that have access to your information carefully guard against the loss, misuse or alteration of the information we collect on our Site.

Changes in Our Privacy Policy

We reserve the right to change our Privacy Policy from time to time — for example, by altering our policy on sharing personal information. Be sure to check this page periodically for updates.

Transfer of Assets or Business

In the event of a transfer or sale of some or all of our business or assets, Panera Bread may disclose your personal information to those involved in such a transfer or sale of business or assets.

Changing Your Information

Moved? Changed e-mail addresses? If you need to update or verify your Personal Information, please contact us at Customer Resource Group, Panera Bread, 6710 Clayton Road, Richmond Heights, Missouri 63117. Upon request, Panera Bread will remove your Personal Information from our active database as soon as reasonably possible, unless we need to retain information for dispute resolution, troubleshooting and other valid legal or business reasons. Please note that we will not remove your historical usage information.

Links to Other Sites

Our Site may provide links to web sites not operated by Panera Bread. Panera Bread assumes no responsibility for the privacy practices of these third-party sites. We encourage you to be aware of this when you leave our Site, and we recommend that you review the privacy policies of every web site that collects personally identifiable information from you. This Privacy Policy applies only to this Site.

Although we endeavor to open a new browser window when you click on a link to a third party site, Panera Bread does not guarantee that you will receive this alert when you leave our Site. It is your responsibility to determine when you have left this Site.

Your California Privacy Rights

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Panera Bread who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to webmaster@panerabread.com or write us at: Panera Bread, 6710 Clayton Road, Richmond Heights, MO 63117, attention customer resource group.

Governing Law

Panera Bread controls and operates this Site in the United States of America. Our online privacy practices are governed by the laws of the United States and Missouri, which may differ from privacy laws in your state or home country. By submitting your personal information to this Site, you consent to the transfer of your personal information to any country and its use and disclosure in accordance with U.S. federal and Missouri law and with this Privacy Policy.

Language

This English-language Privacy Policy is Panera Bread's official statement of its online privacy practices. In case of any inconsistency between this English-language Privacy Policy and its translation into another language, this English-language document controls.

For More Information

If you have any questions regarding our Privacy Policy, please contact us by sending an email to webmaster@panerabread.com or writing to us at 6710 Clayton Road, Richmond Heights, Missouri 63117.
© 2009 Panera Bread. All Rights Reserved. PANERA, PANERA BREAD, The Mother Bread logo, VIA PANERA, YOU PICK TWO, PINK RIBBON BAGEL and other marks and logos are the intellectual property of Panera Bread.